There’s Only One Right Way to Start a Business
One thing is absolutely, inarguably true – there really is only one right way to start a business, and here it is: You have to learn absolutely everything you can about your prospective customers, and you have to make every decision about your business based on what t…
Only One Reason
We show how to plan and execute the development of your business model, your competitive strategy, your operating model, your marketing and selling strategies, and your performance management systems all based on what’s most important to the market you want to serve.
Five Steps and One Community
The Startup Business Workshop is built around a simple plan: five courses that give prospective entrepreneurs everything they need when starting their first business, along with a supportive and engaged community to provide encouragement, guidance, and comaraderie along…